European new luxury brand MCM (Modern Creation München) is making a major comeback in the premium accessories market. Founded in 1976 in Munich, MCM started out manufacturing luxury leather travel goods. During the brand’s 1980s heyday, MCM produced about 500 different pieces, including watches, jewellery, perfume, clothing, luggage and small leather goods, and its stylish, luxurious and functional products became hugely popular. Today, MCM draws from this tradition of style and quality while it evolves into a global luxury brand.
In May 2005, MCM ushered in a new era by appointing Michael Michalsky the new Creative Director. Previously the Global Creative Director for German sports brand Adidas, Michalsky is playing a key role with the MCM design team in reinventing the brand by updating the products with more modern, young and sporty designs aimed at cosmopolitan, professional men and women.
All MCM bags are handmade using only top-quality materials. The leather is soft, durable, waterproof and protected from UV ray damage. Even the leather used in the lining and trim has been waterproofed and dyed to prevent discolouration.
The MCM Fall/Winter 2006 collection made its debut in Milan during Fashion Week in February. Editors from major fashion publications around the world attended, including Vogue, Harper’s Bazaar, W, The New York Times, InStyle and many others. In May 2006, MCM opened its flagship store in Berlin which showcases its new direction and future.
2007 was a year MCM made entry into an age of dynamic growth, using the center of world’s fashion style as the foothold. From FW season, MCM launched at the same time in 12 major US cities through Bloomingadales’, Fred Segal, Intermix, and also MCM were found at Harrods and Selfridges. For the first time in Russia, MCM brand was sold in Tsum Department Store located in Moscow and also opened a boutique in Athens. In Asia, MCM were displayed in Maison Mode of Beijing, China, followed by Thailand’s Zen Department Store in November.
In 2008, MCM opened its flagship store in London in May, New York in November, and December in Duesseldorf which is a city with young dynamic cultures in Germany.
Shoppers would be able to see more MCM stores in Indonesia and Taiwan. MCM will be sold in major boutiques and first class of international airlines.